Importance Of SEO and Social Signals tools in the Marketing Mix
Using the right SEO tools is essential in getting the best results for your blogs and websites. Though you can find tons of tools online, there are a few special ones that can prove to be immensely helpful for your operations. As St Louis SEO firm that believes in helping out small businesses, we have compiled a list of 5 key online tools that can help manage your SEO campaigns.
1. TwentyFeet: This useful little software helps you combine statistics from all social media sites in one place. Basically, you will have a dashboard and all the information and statistics from Facebook, Twitter, YouTube etc will be displayed there. The software can also ping you as soon as events are created on these sites.
It is a very handy tool for smaller businesses and hardly costs anything. A German web company known as Seibert Media runs this software.
2. Social Flow: This is a media engagement program that makes a big promise: it will help you say the right thing at the right time in all your conversations on Twitter, Google Buzz and Facebook. And it actually delivers perectly. This program comes from the same company that made TweetDeck and hence you need to be worried about its effectiveness.
Social Flow helps optimize message formats with keywords and hashtags. Then it will automatically post messages to your audience and measure all the ensuing statistics. It is a very useful little tool that can be a big help for your SEO needs.
3. Mozbar: This is a SEO toolbar plug in extension that is available for Chrome and Firefox. It is one of the best methods to find out about a competitor’s SEO strategy. The tool provides on page elements and data that can prove to be useful for your SEO strategy. For example, you can easily find out how many websites direct to a particular page.
There is a useful option known as Domain Authority that shows the relevance of any particular website with respect to the entire web. This concept can also be extended in the form of a SERP overlay extension.
4. Open Site Explorer:
This neat little tool allows you to check the backlinks for any given website. The data is shown to you in a neat and clean format. A good knowledge of back links is absolutely essential in improving your online visibility and this tool can help you make the best of it. It can help in easy examining of backlinks through a number of different parameters.
Though the free version is pretty useful, it is the paid version that really lets you make the best use of this tool.
5. PPC Advertising:
PPC or Pay Per Click Advertising is a great way to increase the number of visitors to your website. In this model, you pay the search engine or PPC service owner a certain amount of money whenever your ad is clicked. They will in turn make sure that your website comes up top in the list of ad results. It’s a great way to ensure visibility for your site. However, here too proper strategy is highly important to ensure that best results. So it is best to take in the services of a PPC advertisement firm to manage your campaigns.
Keep in mind, that these are free tools and you cannot really get the best possible results with them. Good knowledge and experience are absolutely essential for using SEO tools. Being one of the top St Louis SEO firms, we can help you out in this regard. So please feel free to give us call. For St Louis SEO, you will not find a better organization than ours.
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